Opinions & Features Workshop (Oct 26th)


The Gauntlet, the independent student publication at the University of Calgary, now offers affordable advertising rates for clubs on campus. If you have an upcoming event, campaign, or just want to get the word out, we’ll help you reach students at a price you can afford.

Each month, we receive between 30,000-50,000 pageviews on our website. Most of our content is hyper-local, aimed at the nearly 25,000 undergraduate students enrolled at the University of Calgary. Our ad packages are designed to connect your club with these students.

The current rate for student advertising on the Gauntlet’s website is $30/week for a square box ad on our main page and all articles. If you have any questions, e-mail Gurman Sahota at business@thegauntlet.ca.

The Gauntlet’s local and national sales are also managed by our Business Manager.

Rate card can be found here.

Target Market: Captive Audience

Whatever your business, no matter where you are located, whether you sell your product or provide a service, the University of Calgary is a target market that should be included in your plans to increase sales.

According to an article in the Calgary Sun, on any given day you may find up to 35,000 people on the U of C campus.

Collectively, the U of C population has a disposable income of $3,760,000 per month.

During the fall, winter and spring sessions there are approximately 26,000 full-time students, 7,000 part-time students, and 5000 faculty and staff. During the summer, there are approximately 13,000 students plus faculty and staff.

Over 53 per cent of the students and a majority of the faculty and staff have at least one credit card. Over 48 per cent of the students said they like to try new things.

Students are developing their buying habits now, and as you know these habits are kept for years, veen throughout adult life. When a student is satisfied with a product they receive, they will advise other students of their discovery.

In order to tap into this lucrative market and increase sales, you must advise the U of C population of your existence, the product and service you are promoting, your location and how you can be contacted.

The best and most logical way to get your message to the students, faculty and staff at the U of C is to advertise in the most exciting, sometimes controversial publication produced on campus — the Gauntlet.

The Gauntlet® general mailing address:

Room 319, MacEwan Students’ Centre

2500 University Drive NW

Calgary AB T2N-1N4

If you have any questions, you can reach our business manager at business@thegauntlet.ca. All on-campus ads are final after payment and subject to our advertising policy.

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