By Josie Simon, August 20 2023—
Corporate sponsorship of Pride celebrations has become a common sight in recent years. From floats in parades to branded merchandise, companies have increasingly sought to associate themselves with the queer community during Pride Month. … Read the rest
By Dianne Miranda, June 23 2023—
A clear memory of the silhouette of a child hunched down with a pen and a tear-stained notepad in each hand, aggressively crossing off the words “her” and “girl”, and replacing them with “him” … Read the rest
June marks the beginning of pride month, a time that commences the wave of rainbow-covered corporation logos, reposts of queer-owned businesses on social media, and of course, the pride parades. The dazzle, shimmer, and colourful scenery commemorates the deep culture … Read the rest
By Nimra Amir, June 24 2022—
Heartstopper on Netflix, adapted from Alice Osman’s graphic-novel series, follows the story of British students Charlie Spring, played by Joe Locke, and Nick Nelson, played by Kit Conner, as their friendship grows into a … Read the rest
By Aymen Sherwani, June 14 2022—
June is Pride Month, yes, but contrary to the belief of almost every large corporation — this month is more about changing a company logo to include a rainbow flag. For many people, Pride … Read the rest
By Nimra Amir, July 2 2021—
Along with the increasing support for the LGBTQIA+ community during Pride Month, comes the corporate incentive to align with these sentiments. To do so, companies engage in “rainbow-washing” through marketing themselves as LGBTQIA+ allies, … Read the rest
